How to Add JSON-LD Schema for a Hindi Website

A simple, step-by-step guide to add structured data on your Hindi WordPress website, even if you don't know how to code.

If your website is in Hindi, adding schema markup helps Google understand your content better. This can lead to rich results in search, like star ratings, FAQs, or article details showing up directly on Google. In this guide, we will explain JSON-LD schema in easy words and show you exactly how to add it to a Hindi website.

What Is JSON-LD Schema?

JSON-LD stands for JavaScript Object Notation for Linked Data. In simple words, it is a small piece of code that tells search engines what your page is about. For example, it can tell Google that a page is a "recipe," a "product," an "article," or a "FAQ" page.

This code is added inside a <script> tag and is not visible to normal visitors. Only search engines read it. Adding this code correctly can improve how your Hindi website appears in search results.

Why it matters: Schema does not directly boost your ranking position, but it helps your page show extra details in search results, like breadcrumbs, ratings, or FAQ dropdowns. This can increase your click-through rate.

Does Schema Work the Same Way for Hindi Content?

Yes. JSON-LD schema is language independent. The schema code itself is written in English keywords like "name" or "description", but the actual values inside quotes can be in Hindi (Devanagari script). Google supports Hindi text inside schema without any problem.

One extra step for Hindi websites is adding the "inLanguage" property with the value "hi". This tells Google clearly that your content is written in Hindi.

Step-by-Step: Adding JSON-LD Schema

Decide which schema type you need

Common types are Article, FAQ, Product, Local Business, and Breadcrumb. Choose the one that matches your page content.

Write your schema code

You can write it yourself using the format below, or use a free schema generator tool to create it for you.

Add Hindi text carefully

Type your Hindi content directly inside the quotes. Make sure there are no broken characters or extra spaces.

Insert the code into your page

Use a plugin or add it manually in the page header, as explained in the methods below.

Test your schema

Use Google's Rich Results Test tool to check if your code is correct and error-free.

Example: Article Schema in Hindi

Here is a simple example of Article schema written for a Hindi blog post. You can copy this and change the values to match your own content.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "वर्डप्रेस पर SEO कैसे करें",
  "description": "इस लेख में हम आसान भाषा में बताएंगे कि वर्डप्रेस वेबसाइट पर SEO कैसे किया जाता है।",
  "inLanguage": "hi",
  "author": {
    "@type": "Person",
    "name": "आपका नाम"
  },
  "publisher": {
    "@type": "Organization",
    "name": "आपकी वेबसाइट का नाम",
    "logo": {
      "@type": "ImageObject",
      "url": "https://example.com/logo.png"
    }
  },
  "datePublished": "2026-07-14",
  "dateModified": "2026-07-14",
  "image": "https://example.com/image.jpg"
}
</script>

Example: FAQ Schema in Hindi

FAQ schema is very useful because it can make your questions and answers appear directly inside Google search results.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "inLanguage": "hi",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "JSON-LD schema क्या है?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "JSON-LD schema एक कोड होता है जो सर्च इंजन को आपके पेज की जानकारी समझने में मदद करता है।"
      }
    },
    {
      "@type": "Question",
      "name": "क्या Hindi वेबसाइट पर schema काम करता है?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "हां, schema किसी भी भाषा में काम करता है, जिसमें Hindi भी शामिल है।"
      }
    }
  ]
}
</script>

3 Ways to Add This Code to Your Website

Method	Best For	Difficulty
SEO Plugin (Rank Math, Yoast SEO)	Beginners who don't want to touch code	Easy
Custom HTML block in WordPress editor	Adding schema to one specific page or post	Easy to medium
Theme header file (functions.php or header.php)	Adding schema site-wide across all pages	Needs coding knowledge

Method 1: Using an SEO Plugin

Plugins like Rank Math and Yoast SEO have a built-in schema generator. You simply choose the schema type from a dropdown, fill in fields like title, description, and author, and the plugin creates the JSON-LD code for you automatically. This is the safest method for beginners.

Method 2: Custom HTML Block

Open your WordPress post editor, add a "Custom HTML" block, and paste your JSON-LD code directly inside it. This works well when you only want schema on one particular page, like a single FAQ page.

Method 3: Adding Code to Theme Files

If you want the schema to appear on every page of your Hindi website, you can add it inside your theme's header.php file, just before the closing </head> tag. Always create a child theme first, so your changes are not lost when the theme updates.

Be careful: Never edit your theme files directly without a backup or a child theme. A small mistake in the code can break your entire website. If you are not confident, use Method 1 with a plugin instead.

How to Test Your Schema

After adding the code, always test it before publishing. Here is how:

Open Google's Rich Results Test tool in your browser.
Enter your page URL or paste your code directly.
Check if it shows "Valid" with no errors.
Fix any warnings shown, especially missing required fields.

Common Mistakes to Avoid

Wrong Hindi characters: Copy-pasting from some sources can bring broken or extra symbols. Always check the text carefully.
Missing "inLanguage" field: Skipping this makes it harder for Google to confirm your content language.
Duplicate schema: Adding the same schema twice (once by a plugin and once manually) can confuse search engines.
Fake information: Never add ratings or reviews in schema that don't actually exist on your page. This goes against Google's guidelines.

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Frequently Asked Questions

Is JSON-LD better than other schema formats? +

Yes, Google recommends JSON-LD over other formats like Microdata because it is easier to add and does not mix with your visible page content.

Will schema improve my Hindi website's ranking? +

Schema does not directly change your ranking position, but it can improve your click-through rate by showing rich results, which can indirectly help your traffic and SEO over time.

Can I use an online schema generator instead of writing code? +

Yes, many free schema generator tools let you fill a simple form and get the JSON-LD code automatically, even with Hindi text. This is a good option if you are not comfortable with code.

Do I need a different schema for every page? +

Not exactly. Some schema, like Organization schema, can be added site-wide once. But content-specific schema, like Article or FAQ, should match the actual content of each page.

Conclusion

Adding JSON-LD schema to your Hindi website is not difficult once you understand the basic structure. Whether you use a plugin or add the code manually, the goal stays the same: help search engines clearly understand your Hindi content. Start with simple Article or FAQ schema, test it properly, and slowly add more schema types as your website grows.